Music Video Research Post

Choose your song and why have you picked it?

The song that we have chosen to produce a music video for is the above: Duke Dumont - Ocean Drive, the reasons for us choosing this song are differing. The main, deciding factor was that it had a chilled vibe to it which would allow us to film shots that suit the song with our local surroundings. This is exemplified by the original music video itself as it uses a load of shots using unique lights in the dark and involves driving in nice scenery. We can attempt to replicate this by driving down the local seafront in which the lights and the nightlife can be captured outside of the car. We also feel that the use of slow-motion will suit the ambiance of the backing track perfectly, also shots near the sea will be perfect for us, and this is also something that will be easily disposable to us also.

Furthermore, the beat of the song stays the same throughout which allows us to get similar shots and and therefore keep them in time with the other shots that we have produced, this will be especially helpful in post-production when editing the final piece together as it will be easy to chop and change clips to suit the pre determined beat and rhythm of the song.

Finally, we selected this song as it is the type of song that people can 'immerse' themselves in, we feel it, we feel that is the exact type of song that people will look out of the window to and feel as if they were in the music video. We want to replicate that with out music video and utilize cars and the sense of travelling to play into that role. The simplistic nature of the video itself and the 'chilled' aspect of it will allow us to produce the music video easily within our £5 budget which was another key, determining factor.

Who are Duke Dumont?:

Duke Dumont is an English DJ specializing in 'Depp house' music, this genre came to prominence in the mid 2000's and has grown rapidly with Duke Dumont one the main innovators and producers of the genre. He has had several chart topping hits which would of been more recognizable than our song choice, this also fell into our minds when choosing the song as if it isn't significantly known then we will be more likely to make our own image linger in the minds of people that view the video, whereas if we use a more well known song then it is more likely that our image will be dismissed as the viewer will be more likely to just want to watch the regular video than our own.

I Got You:

I got you is the most well known globally in comparison to Duke Dumont's other songs, it topped charts globally and is the most viewed video on the official VEVO YouTube page.

The premise of the video is a man entering a 'virtual' reality to escape his regular, day to day life, at the start of the video, deliberately dark colours are used to signify that the persons life is bland and boring and bland.

As soon as the video progresses into the virtual reality, bright colours are instantly used, this is to hit the viewer suddenly and immerse them into the the video. This is a great technique and also occurs when the song picks up to heighten several senses.

In terms of the locations, there are several used, the first is a dreary house on a high street, the next is set on a tropical island of some sort in which the man is experiencing several different things which would be considered relaxing, varying from swimming with fish to boat rides. This is to emmulate the varying dreams that the majority of people have in life and would want to experience, This is done to keep them watching and interested as they want to fantasize and see just what happens next as they experience the music video and immerse themselves in it.