Advert survey responses.

I posted a survey on SurveyMonkey to find out what people thought of  the advert in which my group created, we had a vast variety of responses, some of the data was graphed, this is what the graphs showed:



Graph 1:

As you can see by these graph results, we had much varied responses from people as their opinions differed on what age the advert was aimed at, the highest response , being that the advert was aimed at the ages between: 30-39, however, there was not a huge difference in the other ages selected, so this has definitely given me something to consider upon creating my next advert, this is due to the fact that we would of liked there to have been a large amount of people selecting the audience it was aimed at. On the other hand, not many people thought that the advert was aimed at anyone above the age of 40, with just under 20% feeling that it aimed at any of the age ranges above the 40 year old mark. So you can see that the general consensous was that it was aimed it people younger than 39, which was our target audience, however, we would of liked a much more confined response, rather than the results being spread out significantly over the ranges of: 10-19,20-29 and 30-39

Graph 2:

The second graph's results are much more comprehensive, these show that 89.47% (17 respondents) thought that this advert was aimed at a male demographic, this is an encouraging response due to to the fact that the advert was indeed aimed at the male population. Furthermore, a few of the responses were not genuine as sadly some people filled out the survey as a joke, this has lead to female getting an extra vote when it potentially did not warrant one. However, overall the responses shown on this graph were exactly the ones we were looking for, for feedback.

Graph 3:

The third and final graph of the quantitative data we received was based on the question as to whether or not the survey viewers and subsequent advert viewers would purchase our new re-branded Marmite drink product, this was a very one sided argument with: 94.78% (18/19 respondents) saying that they would indeed purchase our product, whether this is due to the fact that they wanted to actually try and would enjoy our product, or were just simply curious to find out what it would taste like, the survey answer here were pretty one sided, which one again, is a very good sign for out group and the advert in which we created.